Lyme Bay
Overview
- Built go-to-market strategy: product, pricing, and distribution. - Designed unique value proposition around authenticity & coastal lifestyle. - Defined target audience (urban professionals in their 30s, trend-conscious, social drinkers). - Crafted marketing mix: influencer campaigns, tasting events, QR-code recipes, co-branding partnerships.
Client:
Lyme Bay
Year:
2024
The Solution
Market analysis identified a +25% YoY growth opportunity in the UK spritz segment.
Proposed influencer collaborations projected to drive +50K new followers across Instagram/TikTok within 3 months.
QR-code recipe system designed to increase repeat purchase by 30%.
Distribution partnerships (retail, hotels, e- commerce) forecasted to generate £1M in first- year sales potential.
