Gleam
Overview
- Conducted market analysis & competitor benchmarking (Kayali, Vyrao). - Defined target audience (18–35, fashion- forward, socially active). - Developed storytelling concepts linking London heritage with lifestyle. - Recommended packaging redesign & brand ambassador strategy. - Designed influencer & social media content plan (TikTok, Instagram).
Client:
Gleam
Year:
2024
The Solution
Defined clear positioning in a £2.7B UK fragrance market.
Projected +35% engagement increase on TikTok through storytelling-driven campaigns.Recommended ambassador partnerships expected to generate +20% brand visibility in the first 6 months.
Packaging redesign aimed to reduce product returns by 15% and improve unboxing experience.
